The most fun tradition to start the year is back: H.E.B.’s Royal Sleepover is back this January 1st with a dynamic designed to kick off 2026 with humor, good vibes and, of course, a good reheat.
Whether you’re already a fan of this event or it’s your first time participating, here’s everything you need to know to enter the challenge and have the chance to win $1,000 pesos in in-store consumption, plus an exclusive H.E.B. sweater.
How does the H.E.B. Royal Sleepover work?
The mechanics are very simple: go to any H.E.B. store in your pajamas on January 1, make your purchases for the reheating and take a selfie in your pajamas showing your ticket and your products.
That photo must be uploaded to your Instagram stories, tagging @hebmx, and with that you will be participating.
The dynamic will be valid until January 1 at 11:59 p.m., so you can do it all day long.
Plan your visit
So you can plan your visit, these are the special schedules for December 31 and January 1 at H.E.B. stores:
Irapuato, Torres Landa, La Puerta, Santa Catarina and Victoria Campestre:
- December 31: 6:00 a.m. to 8:00 p.m.
- January 1st: 10:00 a.m. to 8:00 p.m.
El Uro and Valle Alto:
- December 31: 7:00 a.m. to 8:00 p.m.
- January 1: 10:00 a.m. to 8:00 p.m.
Rest of H.E.B. stores:
- December 31: 6:00 a.m. to 8:00 p.m.
- January 1: 10:00 a.m. to 8:00 p.m.
If you’re looking to restock for reheating, buy fresh ingredients or just enjoy the experience of doing the first shopping of the year in your pajamas, this is your chance.
The Royal Sleepover has already become a classic among H.E.B. customers, and every year brings together hundreds of people who enjoy sharing the beginning of the year with creativity and good humor.
Prepare your most comfortable outfit, charge your cell phone for the selfie and take advantage of this dynamic that mixes fun, tradition and great prizes!